Is this the future of the beauty industry?
In various industries, consumers wish for a unique shopping experience tailored specifically to them. This trend only increased in 2020, when many of us took a minor inventory of our lives and took a closer look at what we should be doing in various aspects. Awareness is shifting, and although the lockdown is officially over, the trend of personalization is still going strong.
When it comes to skincare this is especially important, as understanding your skin type is only the first step to finding the skincare routine and products that are ideal for you.
The beauty industry is fickle, meaning trends are constantly changing, especially due to celebrity endorsement and social media representation. So, how to navigate between the noise? Who to trust? And what overall personalized skincare means? Take a further read and take into consideration what our scientists have to say.
What does the term “personalized” even mean?
The idea behind personalized skincare is quite clear – as we are all unique and function in our unique ways, our skin does the same. There are as many aspects of primary and secondary skin concerns to consider, coupled with your diet, fitness routine, and even your sleep routine. A lot of people nowadays have no idea what products they should be using and also how to apply them to achieve the best results. taking care of your skin should be tailored to one’s individual needs and preferences. There’s a growing segment of brands that can customize your skincare routine for you.
While experimenting with skincare products sounds like a fun idea, the reality of it is quite time consuming and overall expensive. If you have problematic skin the healthy skin dream can seem like, well, a dream. This is where personalized skincare comes in.
The science behind it
At Dr. Asya Grafy our main goal is to understand what your skin cells need for better performance and we are providing it through our advanced formulations with the most powerful ingredients based on the newest scientific discoveries in skin care.
Our skin care philosophy centers on preventing, protecting, correcting, nourishing, stimulating, and regenerating skin’s natural youthfulness and vitality.
Design your custom formulation to fit your skin, as our scientists will develop the formulations that your skin needs and will recommend a personalized kit based on your answers.
To provide the best experience we offer a skin diagnostic, which helps you discover the most suitable routine for you.
Once you have your foundation established, you can further personalize your routine by adding other products, and we have the science to back up your choices.
Personalized skincare is a great option, however, everything must be truly researched and prepared by dermatologists and pharmacists. Only that way can the products contain the exact ingredients that are going to work best for the customer’s individual needs. Constantly being on the lookout for good products that do their job can be exhausting, especially as good ingredients and sustainable options are key.
The thing to remember is that no brand is perfect, every brand could be always doing more, whether it’s educating consumers or sourcing high-quality ingredients responsibly. The key is always awareness and knowing ourselves best. That way we can navigate easier through all the information offered and custom our skincare regime accordingly. One thing is certain – days of »following the crowd« are probably over. We should all listen to ourselves and our bodies and provide the nourishment that works best.
